Thursday, July 24, 2008

Advertising for the Melting Pot

In years to come there will be no single nationality of African American, White, Hispanic or Asian. I think everyone will be mixed with all different cultures. When kids today make friends I don't think they see color they just want a friend to play with. I am mixed with Black, White and Indian. My grandson is mixed with everything except Asian. All cultures are different and advertisers need to find a way to appeal to each one to sell their products. If a culture feels excluded they will not buy that product and pass the word onto others.

I haven't seen any commercials on local television advertising for any African American, Hispanic or Asian products. Maybe when an African American show is on they will incorporate some black products in the commercials. Most African American products are advertised on BET, Black Starz or TV1 cable networks. Whereas, I'm sure the Hispanic products are advertised on the Hispanic cable networks. Does anyone know where the Asian products are advertised? The only time I see all the ethnicities in one place is at the grocery store. Some of the products are in separate sections, for example the chinese and mexican foods, and what is considered the African American foods, i.e. collard greens, are on the shelves with the other products in the same food category. Do African Americans, Hispanics and Asians use different products than Whites other than food or hair care products? If not, then I think the advertisers just need to include more African Americans, Hispanics and Asians in their commercials for them to feel included.

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