Kleppner's Advertising Procedure book says "a brand name that customers recognize and respect is one of the most valued assets of a company". I tend to agree with that. I for one grew up as what a call a "brand name" kid. All of our clothes, shoes and household items were brand names. There were no "generic" brands in our house. Unfortunately, my child also grew up as a "brand name" kid. She did not want to wear tennis shoes that were not Nikes or clothes that came from Target because they were not the brands that she was use to. As an adult I tend to buy brands that I grew up with because that was all I know. You wouldn't catch me buying off brand toilet paper or toothpaste because I grew up with Charmin and Crest and those are the brands I recognize and know are good products. I know there are others but why change now.
Some time ago I worked part time at Albertson's. One of the other employees was telling me about the Albertson's brand chocolate chip cookies and how good they were. Me being me wondered how good they could be since they were not being advertised on TV and they were generic. Not knowing that they are the same as brand name cookies with different packaging and maybe a few different ingredients, but to me they were not the brand name. If I had on a blind fold to do a taste test of the brand name cookies vs the generic cookies you could not have told me that the Albertson's brand cookies were not Chips Ahoy.
Don't be fooled by the packaging and commercials for brand name products because some of the generics taste just as good or sometimes better than the brand name, but on the flip side some of them are worse. The generics definitely cost less in this economy.
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I know what you mean about brand names. As a child my mother always bought us brand name clothes and when she tried to by us the "off brand" clothes we wouldn't want them. But growing up and buying my own clothes and things I actually started to buy the off brand clothes, like at Ross or TJ Maxx. Also buying shoes at Payless. With food I also have found out that they don't taste any different, I've also compared the ingredients on the packages. But there are times where the generic is not as good as the name brand, like shoes I bought a pair of tennis shoes at Walmart and they didn't last as long as if I would have bought a pair of name brand shoes. The rubber started to some off the bottom of the shoe. So sometimes its better to buy the name brand rather than generic.
I've never been stuck on brand names, but I remember my sister fighting with my Mom because she bought her clothes from KMart and not "the mall".
I have noticed that store brand vegetables never taste as good as, say, Del Monte or Green Giant. I tend to think of those store brands as the ones that were not quite good enough and just splurge and buy the real thing.
Oh, and Valerie, I almoszt stopped at Chick-fil-A last night to get a lemonade on your recomendation, but I missed the turn and went on. It is my mission this weekend though.
With the exception of medicines I don’t do generic brands as a kid growing up that was all we ever had and I hated it because from time to time I would get the chance to have name brand products and there is a difference for cereals they use less sugar, for things like hamburger helper the sauces taste different, Reebok vs Winner (a brand of apparel sold at Sears and made by the Reebok company) the Reebok brand has a better fit. Maybe it’s all in my head but since I’ve been working and able to buy my own things there have been very few times when I have had to buy generic and I hope to keep it that way.
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