Monday, July 14, 2008

Coupons

Per Kleppner's, coupon promotions are among the oldest forms of sales promotion and they are without question the most pervasive category within the promotion industry. They are often distributed through mail, magazines, newspapers, internet. Coupons first saw widespread use in the US in 1909 when C.W. Post conceived the idea to help sell breakfast cereals and other products. Internet coupons have become popular because there is no postal cost and the printing cost is borne by the person that prints the coupon rather than the business that issues it. I noticed that some stores will not accept internet coupons because they say that some of them are fraudulent. Some store will accept other in-store coupons or match prices if you can bring in the ad that shows the same product. When I worked at Albertson's they would not accept any internet coupons and if you brought in a Kroger coupon that was doubled or tripled they would give you the money off but not double or triple the coupon. There are people who save hundreds of dollars in one grocery run by clipping coupons. They only buy whats on the coupon, even if it's an off-brand, they calculate whether it's a good deal or not, and then they buy the sale item. I wish I could do that. I'm the person that clips the coupons and either forgets to take them to the grocery or forgets to give them to the checkout person. The Sam's Club does not accept any type of coupon. I guess since you are already getting the item in bulk they figure you're already getting a good deal.

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