Per Kleppner's book, newspapers appeal primarily to an upscale audience, especially those adults age 35 and older. Nowadays I don't think very many people actually read a newspaper. My friends laugh at me when I tell them I need to buy a newspaper. If they read the paper, they normally read it online instead of actually buying the paper. I would rather buy the printed paper because it seems that there are more articles in the paper than reading it online. I like the Friday and Sunday paper the best. Friday there is the Star Time with all it's advertisements for entertainment and restaurants and on Sunday there are all the store ads. Even though I know you can also look online for the Target ads I get very irritated when the Target ads are not in the Sunday paper. Besides the Parade that's the other insert that I really want to read. When I am reading the paper unless I am in the market for furniture or clothes I pass right over the ads.
I think Black Friday, day after Thanksgiving shopping day, is the best time for newspaper ads. I think it's easier to have paper ads to compare the prices than to look up all the ads online and compare. When I go to the store to shop I take the ads with me. I don't want to print them out from online and use up my ink when it's already done for me.
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2 comments:
You bring up a good Topic, is the Newspaper going to be phased out by the Internet? I feel that as more of the world gets unto the Internet then yes the Newspaper will be a thing of the past. But you are right there are thoes that feel the need for the Morning Paper wit their coffee, so I guess it will be around for a little longer.
I actually do think that the newspaper will be phased out at some point. As the baby boomers, Gen X and Gen Y'ers get older and technology is more prevelant I don't think there will be a need for the actual printed newspaper. Companies today are trying to phase out paper to become paperless so I think the newspaper will do the same as time goes on.
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