Sunday, July 13, 2008

Media - Radio

The first credited radio commercial was a 10-minute live commercial from station WEAF New York on August 28, 1922 for Queensboro Real Estate Corporation. Radio reaches 93% of all Americans 12 years and older every week. Depending on where you live and traffic you could spend a minimum of approximately two hours a day in your car just coming and going to work not to mention the time you spend in the car if on vacation. With local, internet and satellite radio there are a wide variety of radio stations to choose from. You have easy listening, rock, country, hip-hop and R&B. The advertisers have to curtail the products to the audience that listens to the different stations.

I normally listen to R&B, rhythm and blues KRNB 105.7, and my radio station normally stays on the same channel, unless they start talking too much, then I switch around but I always come back to my normal channel. I think the radio advertisers have their work cut out for them because normally when you're listening to the radio you either want to listen to what's happening in the world or you want some soothing music not alot of commercials. The only things that I have bought that were advertised on the radio are concert tickets or tickets to a play. Other than that I only listen to the radio for the music.

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