During the weekday the majority of consumers are at work and the rest are out of work, on vacation or stay at home moms watching daytime television. Normally there is nothing on TV during the day except soap operas, court shows and talk shows with commercials aimed towards women. The advertisements are either commercials during the shows or products that are being marketed on the show.
Imagine White House Black Markets surprise when Michelle Obama was on The View and wore a black and white sleeveless sundress that she dressed up with a black pin and told everyone where she bought it. Before nightfall that sundress was sold out on the internet and in stores and was on back order. Mrs. Obama was a walking advertisement for White House Black Market without them having to pay a cent for advertising. I don't think she meant to advertise for them but it was 6 women sitting around chatting about clothes and I'm sure she nor White House Black Market knew what an influence she had on women's clothes. Okay, I will confess, I did take a look at the dress online but didn't want to pay that price for one dress so I passed. I'm sure it wouldn't have looked as good on me as it did Mrs. Obama.
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