The first television advertisement was broadcast in the U.S. on July 1, 1941, when the Bulova Watch Company paid $9 for a 20-second spot aired before a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies. The average cost of a single 30-second TV spot during the 2008 Super Bowl game, which is known as much for its commercial advertisement as for the game, has reached $2.7 million. My have times changed. I think during the game is the only time anyone really watches commercials. These are suppose to be the best commercials the companies have to offer to advertise their product to over 90 million viewers. These are the commercials that are critiqued around the water cooler on Monday after the game and they need to stick in the consumers head.
Other than big games, I don't think hardly anyone is watching TV must less TV commercials. Normally, if you are watching TV when the commercials come on that's your cue to go to the bathroom, get something to eat or make a quick phone call. Most people don't have the time to sit and watch TV anymore. They are either on their computers, working a second job to pay for basic needs, going to school at night or taking care of the kids. Even the kids aren't watching TV because they are playing video games or are on the computer. If there is a show that you want to watch and you won't be home you will TIVO it and when you do watch it you will fast forward through the commercials, at least I do.
I guess the companies will have to continue making TV commercials in hopes that someone is watching.
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