Packaging plays an important role with products especially now. Most companies are trying to be environmentally friendly. Some consumers are using the cloth bags for their groceries and some celebrities have or are endorsing clothing lines that are safe for the environment and are all natural. If the packaging doesn't catch your eye with the design, colors and words then more than likely the product will go unnoticed and be replaced by a more eye catching product. Also, since there may be the same products for numerous companies your packaging must stand out. For instance, if you want spagetti sauce there is Prego, Ragu, Newman's Own. There are several different types of chips and beer on the market.
In my opinion, it's not just the packaging that will temp the consumer to buy the product. It still has to be a good product no matter what the outside looks like. It's the inside that counts.
1 comment:
Some companies may have better packaging but everytime I buy something in a package I just throw the package away. That must sound funny but it is just probably me. I never save or even care about the package. I agree the product in the package is more important.
Post a Comment