Advertising in Color

Per Kleppner's, one of the most versatile elements of an ad is color. It can attract attention and help create a mood. The best colors for advertising depend on what you are advertising. It also depends on the colors of your brand which should be emphasized in the ad. If you are advertising for a restaurant the food colors should be vibrant and mouth watering. It should make you want to eat the food right off the pages or at least want to dine at the restaurant. Whereas, if the colors are bland or a black and white print ad it doesn't make food look appealing or appetizing. It is an attention getting device because people notice a color ad more readily than one in black and white.

If I see a certain color or image I automatically think of a certain company before I see the sign with the company name. When I see a red circle with a dot in the middle I automatically think of Target, or the color orange I think of Home Depot or brown I think of UPS. These are colors that are associated with the brand of the company and should be emphasized in the ad.