Slogans

When I researched the word slogan it said, "a memorable motto or phrase". I think a slogan for a product should be short and sweet and something that sticks with you to remind you of the product. Whether it be a jingle that sticks in your head for hours on end or just a snappy phrase. Anything that makes you remember the product when you're at the store to lure you to the product to buy it or to shop or eat at a certain store or restaurant. While watching television today I wrote down some of the slogans that I saw. For Example, Lending Tree - when banks compete you win; Gatorade - is it in you; Diet Pepsi Max - wake up people; IHOP - come hungry leave happy and Capital One - what's in your wallet. When you hear the slogan it should automatically remind you of the company or product. Do any of these remind you of the company or product? The only one that sticks in my head is the slogan for Capital One because if I heard the words "what's in your wallet" and didn't see the commercial I would automatically think of Capital One because they are connected.

Companies sometimes have to reinvent themselves. As they grow and evolve so does their slogan. Here are a few examples:
Wendy's old slogan was "Where's the Beef? Their new slogan is "Do what tastes right".
McDonald's old slogan was "We love to see you smile" New slogan "I'm lovin' it".
KFC's old slogan was "Finger Lickin' Good" New slogan "There's fast food , then there's KFC"

Sometimes it's better off to leave well enough alone. I would not connect Wendy's with their "do what tastes right" slogan nor would I connect KFC with their new slogan if their name wasn't in it. "Where's the Beef" was the best slogan, in my opinion, because everyone was saying it and you knew people were talking about Wendy's. Sometimes people would just blurt it out if they were at another hamburger joint and there was a small beef patty. McDonald's new slogan "I'm lovin' it" is a jingle so I automatically think McDonald's anytime I hear it.

If you would like to see some other slogans refer to www.textart.ru/database/slogan and you can put in an advertising category and they will give you the slogan for it.