Marketing.about.com defines target market as a group of individuals whom collectively, are intended recipients of an advertiser's message. Whereas Kleppner's book defines target marketing as identifying and communicating with groups of prime prospects.
I never thought of myself as a "prime prospect" but I guess everyone is in a way. Anytime you buy something on the internet and give your email address or you sign up for a give-away, wedding or baby register or move into a new home you would be considered a "prime prospect". When I bought my home I received numerous "welcome" packets in the mail with various coupons and places to shop around the neighborhood. Periodically, I still receive Val-packs in the mail with various inserts and coupons. When my daughter was pregnant she signed up for a baby register and she receives parenting magazines, coupons for formula and diapers and other coupons pertaining to babies. Does it ever stop? I don't think so. I think if they can get a few people to buy the product that's being advertised then they have done their job.
You just need to be careful about what you sign up for or you may receive more "junk" mail than bills which may be a good thing.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment